Hikvision is a global leader in video surveillance and security technology. In my role as a Marketing Specialist for the Czech and Slovak markets, I’ve had the opportunity to work on a variety of impactful projects that connect technology with people through thoughtful communication and strategic branding.
My responsibilities include both online and offline marketing activities, tailored to local needs and cultural context. This section highlights my ability to combine strategic marketing with hands-on execution — whether it’s organizing events, empowering teams, or crafting communication with clarity and intent.
📍 Hikvision Masters 2025
A flagship B2B event designed to educate and connect our business partners.
Full event coordination: concept, venue, communication & logistics
Created email invitations, post-event surveys, and visual materials
Managed promotion through LinkedIn and internal channels
Collaborated with external vendors and internal sales teams
Created an overall communication plan and photography from the event
💼 LinkedIn Strategy & Employee Advocacy
To humanize the brand and build stronger B2B relationships, I initiated and implemented an employee advocacy program.
Designed templates and created copy for employee LinkedIn posts
Supported team members in personal branding
Boosted organic reach and visibility through internal ambassadors
Analyzed performance and optimized strategy based on insights
In the span of 1 year, the engagement rate and follower growth has increased by 25%
